British Army accused of being 'out of touch' after make-up recruitment fail

The British Army has come under fire recently after attempting to attract more female candidates by promoting “Military Make-up” sessions – The Telegraph reports.

The Army used advertising which encouraged women to attend their events, with the promise of “girly” make-up tutorials. Diffused via their social media accounts, the recruitment pages were promoting their stand at fashion and beauty expo Girl’s Day Out at Glasgow’s Scottish Exhibition and Conference Centre.