Wall Street bank uses Snap Specs to lure young talent

A Wall Street bank is utilising a new trend to draw in talented young candidates. Citi is implementing Snap Spectacles, the sunglasses designed by Snapchat’s parent company, which have been programmed to show jobseekers what a career at Citi might look like.

Courtney Storz, Head of Global Campus Recruitment and Program Management at Citi, told Business Insider: “What we really loved about this concept is it allowed people to get a bird's eye view to see new interactions and follow someone around as they do their job.

“A lot of folks who are interested in technology or technology-type opportunities post-graduation aren't necessarily thinking about financial services. If you could spend some time following a tech analyst who is working in the cybersecurity division, which is very fascinating, you might think very differently about your prospects at Citi.”

The publication reports that the glasses show a “day in the life” of a junior employee or intern in New York or London.