Dongbu Daewoo Electronics' Head of HR allegedly demoted after failing to bow to boss

Dongbu Daewoo Electronics' Head of HR allegedly demoted after failing to bow to boss

Dongbu Daewoo Electronics’ former Head of HR and Finance Manager, Misook McDonald, lost her position at the Korean firms UK base after refusing to bow to her boss - Chief Financial Director Ho Seung Yoo.

The Guardian reports that she is suing the organisation for sex discrimination, age discrimination, and racial discrimination.  

The tribunal was informed by McDonald that Yoo confronted her after she did not bow to him at the start and end of each working day. As a result of this, she continued, she was demoted to secretarial duties

In another incident, Yoo allegedly told her about making coffee: “Isn’t that what female workers should do?”

McDonald ascertains that she lost her managerial position because she was not a white British man.

She told the tribunal she was the only bilingual Korean and English at the firm: “[When] a better-speaking Korean employee came along, I was not his preferred choice. I am also not considered ‘pure’ as my father is English.

“I expressed that I felt discriminated just because I am viewed as a Korean female and younger, hence lower in status that I can be looked down upon and pushed aside.

In August, she was signed off with stress and informed her Managing Director Choong Sik Park that Ho was harassing her.

She recounted the incident to the tribunal: “He said Mr Yoo was very angry that I had broken protocol by not bowing to him every morning when I get to work and I do not bow to him when I leave the office at night.”

Yoo denies he demanded McDonald to bow to him.

Regarding the coffee comments, he replied: “Yes I did say it. However, although I asked her to make some coffee for my guests, I was really sorry for asking that of her at the time.”

The tribunal continues. 


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