57% of Black Friday shoppers would pull a sickie to grab a bargain

57% of Black Friday shoppers would pull a sickie to grab a bargain

We are a nation that loves a bargain. And, according to a survey by Watchshop, over half of eager shoppers would actually call in sick to work just to get their hands on a Black Friday deal.

But we are savvy about it, of those who would pull a sickie, they’d have to justify it by getting at least a 26% discount.

Just four per cent of employees with forethought have booked the day off.

Anticipating the mad rush one in three (36%) Black Friday shoppers have witnessed scenes of mob mentality; forcing almost one in five Black Friday shoppers to move online to avoid it this year.  The average online shopper confessed they will begin shopping at approximately 8.19am and will set out on a six hour spree - so today will probably not be the most productive.

The survey of 2,000 Brits also revealed some interesting shopping insights.

Experts on bagging a bargain, 58% of Black Friday shoppers will research deals and products prior to their shopping spree and over 1 in 3 (39%) save in advance.

Savvy shoppers don’t panic, with 30% creating a wish list before the big day and almost 1 in 4 sign up to newsletters and alerts (22%), and will be monitoring social channels for the latest news and deals (20%).

Over 1 in 5 (22%) will get up at 6am or earlier on Black Friday so that they don’t miss out, with men waking up on average 38 minutes earlier than women on Black Friday.

So who are the most dedicated to grab a discount from the retail jungle? Those in the West Midlands are the most likely to have experienced Black Friday chaos, with 42% revealing they have experienced this, and are the most likely group to shop in stores.

Just under half of Norther Irish shoppers save money in the lead up to Black Friday (49%) and they get up the earliest, reaching the stores at 08:18am on average. They’re also the most patient, willing to quite in store for an average of 1hr 43m.


Be the first to comment.

You are currently previewing this article.

This is the last preview available to you for the next 30 days.

To access more news, features, columns and opinions every day, create a free myGrapevine account.