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Inspire your staff and let their skills shine
Before this year’s John Lewis highly anticipated Christmas advert was released, A-Level student Nick Jablonka posted a video he created for his coursework, fooling many into believing it was the real thing. With limited time and formal education but masses of natural talent, Nick demonstrated an innate understanding of how to connect with an audience. Among those who responded was award winning agency, W Communications, who quickly saw the importance of what Nick had accomplished and contacted him to offer a full-time position with their brand.
This job offer shows that talent matters more than the certificates and grades of formal education – and that big brands will go out of their way to secure a star.
From map to dialogue
While many companies still focus on a traditional recruitment approach, requiring qualifications and higher education, talent – while it can be subsequently enhanced and developed - can come in many initial forms. Recognising raw talent, and supporting employees as they develop and enhance it, doesn’t only benefit their career paths. Employers also benefit from the outputs of those developing skills and experiences, and by developing supportive relationships with rising talents that can inspire their commitment and engagement.
Recognise and celebrate
To retain their talents and benefit from them as they bloom, business leaders must recognise the importance of allowing people to have a say in forming their own path, making their career progression a dialogue rather than a pre-printed map. These talents must, of course, be aligned with the business’ aims – but there’s no way to do this if they have already left.
Read the rest of this article and learn more about how to develop and retain the stars that could launch your business into the stratosphere. Visit our website or call one of our consultants on 01234 757575 to discover how our multi-faceted learning programmes can connect your leaders to your developing workforce and inspire greatness.
