Let your stars shine

Inspire your staff and let their skills shine

Before this year’s John Lewis highly anticipated Christmas advert was released, A-Level student Nick Jablonka posted a video he created for his coursework, fooling many into believing it was the real thing. With limited time and formal education but masses of natural talent, Nick demonstrated an innate understanding of how to connect with an audience. Among those who responded was award winning agency, W Communications, who quickly saw the importance of what Nick had accomplished and contacted him to offer a full-time position with their brand.

This job offer shows that talent matters more than the certificates and grades of formal education – and that big brands will go out of their way to secure a star.

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