Visuals Vs Text: which does the brain prefer?

For most of us, when it comes to consuming complex knowledge quickly and sufficiently, image-based methods tend to be preferred over text. Whether you’re buying a product or revising for an exam, visual stimulation allows the brain to consume the given material with more consummate ease.

But why is this? Why would we rather click on a short video instead of reading a large chunk of text? And why does this trend seem to be increasing as time moves forward?

It could be something to do with the fact that 90% of the information transmitted to the brain is visual and these visuals are processed at 60,000 times the speed of text. But that’s just one theory.

simpleshow co-founder and CEO Jens Schmelzle attempts to shed some light on this fascinating situation.