How to turn employees into brand ambassadors

The concept of employee advocacy has become something of a buzz term in HR of late, with numerous companies looking to make better use of their biggest assets: their workforce.

Essentially, employee advocacy is about getting staff to promote their organisations. And now, with the growth in technology, there are many ways companies are making the very most of their marketing assets – their people.

This is where apps come into play. Smarp allows organisations to send their communications directly to employees’ smartphones, so staff are kept up-to-date on the latest company news and developments, irrespective of whether they’re office-based or on the move.

As well as enabling businesses to send employees information, Smarp also lets staff share company news with their own social media networks. To encourage them to do this, the app has a gamification element that rewards a company’s most active users.