Why Tim Cook DOESN'T ask 'what would Steve Jobs do?'

Taking a leadership role is always tough.

The new incumbent has to make their own mark while staying true to the ethos that is already established.

Arguably, in terms of succession, not many have had it tougher than current Apple CEO Tim Cook, who succeeded the late visionary Steve Jobs in 2011.

Speaking at the Utah Tech Tour in Utah, US, on Friday, Cook has revealed how he walks the tightrope of reverence and individuality - CNBC reports.