3 ways to help women succeed in the workplace

3 ways to help women succeed in the workplace

Women hold less than 30% of senior management roles, according to research by McKinsey & Co. and Lean In.

The study says that this is not down to attrition – both sexes leave their jobs at similar rates. So what is the reason for this shortfall of senior women?

Last week, Facebook’s Chief Operating Officer, Sheryl Sandberg, wrote in the Wall Street Journal about the unconscious bias that is holding women back in the workplace.

"The reason for this pushback [less female CEOs] lies in many of the unconscious assumptions we all hold about women and men," wrote Sandberg, who is also the Founder of Lean In.

"We expect men to be assertive, look out for themselves, and lobby for more — so there's little downside when they do it. But women must be communal and collaborative, nurturing and giving, focused on the team and not themselves, lest they be viewed as self-absorbed. So when a woman advocates for herself, people often see her unfavorably."

Accordingly, Jo Wimble-Groves, Co-Owner of Active Digital, gave her three tips to help women succeed at work.

The trio, which were first seen in The Guardian, can be seen below.

Focus on what they’re good at

“‘Follow your passion’ is a cliché, but… it might be better to choose a career that uses their best skills – instead of their passion. Success can come from refining the skills that [they] already possess, rather than worrying if [the] job is right.”

Recognise the value of soft skills

“Research shows that women are likely to be better listeners and collaborators – so you should make the most of these skills in the workplace.

“Likewise, when it comes to interviews and appraisals, focus on emphasising soft skills such as being a strong communicator, or a good team player.

"Life skills count for a lot and [an employer should look for] someone who can get the job done, but will also fit in with their culture and gel with work colleagues.

Putting themselves forward

“In the workplace, women are less likely to put themselves forward for opportunities, as they doubt their capability more so than men. When it comes to appraisals, this can mean that they are overlooked for progression.

“We know the world needs more female managers, leaders and CEOs. However, we also know that not everyone wants a top job. The point is, regardless of what people’s aspirations are, we need to help women of all ages reach their goals, and I believe the key to that is by building career confidence.” 

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