'Amazingly effective' job ad draws in artistic candidates

'Amazingly effective' job ad draws in artistic candidates

Writing a compelling and informative job advert is part and parcel of the recruitment process, but gaining interest from talent means recruiters and HR increasingly have to don their marketing hats.

A recent Reddit thread has bought to light the clever construction of an advert for a Graphic Designer at a Student Publication.

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Comments (1)

  • Keith Busfield
    Keith Busfield
    Wed, 14 Sep 2016 2:59pm BST
    Excellent. The principles of AIDA - attention, interest, desire and action - still hold true in recruitment communications. In my early career I was pleased to pick up a Blue Riband Daily Express Recruitment Advertising Award for Secretaries for Southampton Health Authority. Heading: "The Quick Brown Fox..." complemented with a simple line drawing. Sadly though the copy was not off my pen!

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