Five minutes with: Serge Taborin, Innovation & New Business Director at Aviva

Serge Taborin, Aviva’s Innovation & New Business Director, speaks about the importance of cultural innovation in aiding digital transformation. 

Why is digital innovation so important in today’s economy?

Our customers are increasingly choosing digital channels as their preferred way of engaging with us. Digital innovation is a key part of making this happen, enabling new services and more engaging customer experiences.

Digital is how Aviva will capitalise on being a true customer composite - providing customers with all their insurance needs, across life insurance, general insurance, health insurance and asset management.