How to recruit talent for an unknown start-up

The lack of an identifiable brand makes recruiting tough, especially if the location is not seen as desirable too.   

Even if you’re setting up a new business yourself or hiring for one, how do you convince a candidate to take a plunge into the unknown and join a fledgling firm?

Writing in Fast Company, John Rampton, entrepreneur and Founder of Due, detailed how to hire for a brand new company that no one has ever heard of.

Offer a chance to make outsize contributions