In the Gender Equality minefield, men should dance lightly

They (we’ll come back to who ‘they’ are later) used to say that “it pays to advertise.” As I write this article, one high-powered advertising executive – Saatchi & Saatchi CEO, Kevin Roberts, is possibly reviewing that sentence. And probably his pension plan. Right behind “it pays to advertise” in the queue for the cliché abattoir, you might recognise another old friend: “there’s no such thing as bad publicity.” If Mr Roberts wishes to carry on believing that, he may be well advised to stay away from Twitter for a while.