3 reasons why employee advocacy will become your most important recruitment tool

Let’s face it- the internet is obsessed with recommendations. From washing machines to cars. Apps to games. Plumbers to Lawyers. We hardly buy anything online any more without looking at user reviews. They give us the 'social proof' that supports our decision making. And it won’t be long before recruitment becomes the latest industry to strive for 4.6 stars out of 5.

Informed candidates are putting more and more time into researching organisations before applying. They want to know how happy your current employees are. In the same way as when they buy they are looking for social proof before joining your company.