7 things CEOs should be doing on Instagram

Selfies, images of delicious meals and filtered landscapes are what comes to mind when you hear the word “Instagram.”

However, the app is also an integral marketing tool- billed as the fastest growing social media platform, with half a billion users who are potential customers, employers and business partners.

With website visitors typically reading only 20% of the text on a page and the average person retaining 80% of what they see and only 20% of what they read, visual content is important in obtaining a personal brand.

In addition, visual content is 40% more likely to be shared, according to statistics in an infographic created by Ethos3 – showing the opportunities Instagram poses to businesses.