7 things CEOs should be doing on Instagram

7 things CEOs should be doing on Instagram

Selfies, images of delicious meals and filtered landscapes are what comes to mind when you hear the word “Instagram.”

However, the app is also an integral marketing tool- billed as the fastest growing social media platform, with half a billion users who are potential customers, employers and business partners.

With website visitors typically reading only 20% of the text on a page and the average person retaining 80% of what they see and only 20% of what they read, visual content is important in obtaining a personal brand.

In addition, visual content is 40% more likely to be shared, according to statistics in an infographic created by Ethos3 – showing the opportunities Instagram poses to businesses.

Fortune has collated seven things that businesses owners should be doing on Instagram to use the app to their advantage;

“Advertising” and “Instagramming” are two different things - The example given is the Victoria’s Secret Instagram page. By posting content which is visually pleasing and fun, rather than product focused, a ‘lifestyle’ is created.

The website reads: “Lesson: The primary objective must be to build a loyal brand following. Purchases and engagements will follow organically.”

Be authentic - No brand is perfect, so showing a combination of images ranging from polished to more ‘real’ and ‘candid’ will give consumers a more personal connection.

“Lesson: Your Instagram should resemble a patchwork quilt of your brand. Some posts will be 100% on brand, while others offer a glimpse into your everyday life. Plan, but be genuine, not rehearsed.”

Tell a story - Keep followers engaged by interconnecting posts.

“For example, if you are a speaker about to present a keynote, post your three potential outfits. Follow this up with a photo of what you chose, and, later, a third photo of you at the event.

“This also works well for packaged goods. Ask your followers for their thoughts on two options of new packaging. Continue with a post of what you chose and, finally, a photo of the restyled product on a store shelf.”

Align yourself with other brands – “Business alliances don’t have to be formal to work. Rub shoulders with other organisations as both sides will benefit.”

Quality over quantity - By establishing and adhering to a benchmark of quality, you can avoid bombarding followers with pointless posts.

“Carefully consider the quality of your content. People prefer lovely and engaging images.”

Use captions to engage - The caption accompanying the image is just as important, giving the user a reason to stop by your page.

“People also respond well to pictures that stir a sense of pride or advocate the need for change. What images can you post that would encourage such responses?”

Start now – “The most important piece of advice I can offer is to be certain your message is consistent and authentic. Be professional and interesting in equal measures, but be interesting first.”

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