Scott Livingstone, HR Director at Chivas Brothers, on the importance of integrating CSR into business culture.
What’s the biggest factor to making CSR a success?
In a recent survey by GlobeScan, sustainability experts said that aligning sustainability strategy and internal culture was the biggest factor in making CSR leaders like Unilever as successful as they are. It’s no surprise – if you can drive your CSR values through every employee, you have an active set of ambassadors and activists.
How do you do that at Chivas Brothers?
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