Why one firm is choosing middle-aged women over Millennials

Middle-aged women have more focus and deliver better than Millennials, claims New York-based PR Firm Wunderlich Kaplan Communications.

The company has launched a six week ‘Enternship programme’ which will hire women in their 30s, 40s and 50s. It aims to teach them skills to re-enter the job market following leaving to have children or taking a career break.

Dora Kaplan, the Founder of the firm, was inspired by the film The Intern. She says: “We feel those women are being overlooked and as we talked to more women about it, we thought there was something to be gained if we did this,” the New York Business Journal reports.

“There is so much knowledge that this segment of women hold. People are forgetting that just because you do not tweet does not mean you don’t know what’s up.”