60% of Millennials want to join businesses that have a 'purpose'

Businesses embracing ‘social purpose’ may put themselves ahead in winning the war for talent, according to a report by Claremont.

"60% of the Millennials surveyed say a ‘sense of purpose’ is part of the reason they chose to work for their current employer,” the document reads.

The report defines ‘purpose’ as something that goes beyond corporate social responsibility and “is fundamental to how the business thinks and is at the heart of everything it does” – how the business makes a difference.

80% of the Millennials who envisioned a commitment of five years or more to their employers believed that they shared values with the company, according to research by Deloitte.