Employer branding: Why it matters, and how to strengthen yours

As the job market continues to go from strength to strength, there’s more noise in the industry than ever before; great news for job hunters, but potentially problematic for businesses. As the talent war rages on and employers continue to fight over the same talent, the need for a strong employer brand continues to increase.

To uncover how job hunters feel about employer branding and to ascertain what’s most important to them, CV-Library surveyed over 3,000 of its candidates, revealing that over half (58.1%) of UK professionals consider an employer’s brand to be important to them when searching for a new job.

Furthermore, it seems that companies with a strong brand are being favoured by today’s candidates; 70.8% of professionals would choose the company with a ‘good’ brand when faced with a decision, while almost two-thirds (66.4%) would prefer to apply to a company they’d heard of before (over one they haven’t), suggesting investing in their employer brand should be a top priority for the UK’s businesses. So what steps can be taken strengthen an employer brand? CV-Library explains…