Creating an effective job advert is a great way of attracting candidates who have the skills that you require.
However, matching a candidate to your culture can be tricky – skills and experience are easy to gauge via a CV or application form but it may not be until much further along the recruitment process to assess whether a candidate would meet your values.
So, how can you ensure that you attract candidates who are a good cultural fit for your business?
Your job advert is a good place to start. It’s important to remember that your advert is not a job specification – it’s an outlet where you can sell the opportunity, which includes the role itself and what it’s like to work for your business.
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