As the UK’s job market changes and continues to flourish, HR professionals and recruiters are becoming ever-more aware of the need to tap into new talent pools, and find increasingly creative ways to attract new candidates. It’s no secret that the job site market is fuller than ever before, and with niche job boards, regional job boards, and generalist job boards, such as CV-Library, it’s difficult to know where to begin. When recruiting with a job site, it’s important that you’re really getting the most out of it; and that’s why we’re here to help.
From helping you boost your employer brand, to ensuring your advert speaks to the right audience, we’ve got a list of five steps you should follow to make sure you’re getting the most from your job board.
Choose the right job board
The job board you use will be entirely dependent on your needs, and the sector that you’re operating in. There are a variety of specialist and generalist job boards out there, so it’s important to do your research and pick the site that best aligns with the roles you’re hoping to fill. But if you’re looking to fill more generalist roles, a site such as CV-Library should be your go-to.
Sites like this provide recruiters with access to diverse talent pools, where they can search for suitable candidates for their vacancies, often using specific search criteria. Furthermore, when it comes to posting vacancies on your chosen job board, targeting the right audience is paramount; so it pays to make sure that you’re using the most relevant site. Many job boards will offer a free trial of their site, giving you the opportunity to try out their services and see how they can work for you, before you commit to signing up; taking this approach will often be helpful and should allow you to get a good idea of what to expect.
Build your brand
As more emphasis is placed on employer branding, and businesses fight to attract the right calibre of applicants, you should use your chosen job site to boost your employer brand. At CV-Library we offer some of the most innovative tools in the market to help businesses showcase their culture, and our Company Profiles are an ideal way for companies to speak directly to candidates.
It’s vital not to underestimate the importance of a strong employer brand, especially in today’s job market where companies have to fight harder than ever; and a job site which gives you the platform to really shout about your company is key.
Make your job easy to find
If you’re using a job site to advertise your roles, it’s important to make sure that they’re not getting lost in the crowd. Or worse still, that they’re too difficult for candidates to find. If for example, you’re hiring for a sales role, you should make sure that the role is titled as ‘Sales Executive’ or something similar. While you may be looking for a sales ninja, or a superstar sales exec, a job advert with this title is unlikely to receive much attention, as many candidates won’t be searching for these terms.
Making use of tools which boost your vacancies to the top of the pile is essential, and can make all the difference when it comes to attracting the right candidates; it’s important to choose a job board which gives you the option of branded job adverts and featured postings.
Get the wording right
The reality is that candidates will often spend days at a time searching for a job, and many will look through multiple job adverts. The most important thing you can do is ensure that the wording in your advert is compelling, and that it attracts the top talent.
If your advert is dull or poorly worded, it’s unlikely to get high response rates, so it’s vital that you’re investing time into each posting, and ensuring that it’s targeting the right audience. When using a job site to aid in your recruitment strategy, you should make sure that you’re positioning your role and your company in the best way possible, so that your role will stand out to talented candidates.
Actively manage your account
While many job sites, CV-Library included, will provide you with an account manager, it’s important that you also actively manage your account. By taking the time to really analyse your strategy, you’ll be giving yourself the best possible chance of success. From checking how many applications your role has had, to setting up alerts so that you’re notified whenever a suitable candidate registers with the site, taking a proactive approach is key.
Today’s recruitment landscape is the most varied it’s ever been, and much of this can be attributed to job boards, and the wide selection of candidates they can offer. Through tailored searches and attention to detail on job postings, there are many ways to ensure that you’re getting the most out of your job board – and by implementing these five easy steps into your job site strategy, you should start seeing the results.
If you’re interested in a free trial of CV-Library, visit: http://www.cv-library.co.uk/link/POZP
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