5 rules for becoming an expert explainer

Collectively, according to Deloitte, people in the UK now look at their smartphones over a billion times a day. It’s fair to say we are a distracted society. 

So as the smartphone screen and other forms of new technology divert our attentions, as content providers, educators and managers, we must now find new ways of adapting to this distracted audience behaviour.

One way to do this is by ensuring your message is simple and quick.