6 Tips on Talking To Your Talent Pool

In this mini series of articles, we’re looking at talent pool management and how it is becoming a vital recruiting tool. This is particularly true in the current candidate-driven recruitment market. In fact, the UK could reach full employment in 2016, triggering a period of extreme candidate scarcity. In such a competitive market the ability to quickly market to a warm pool of passive candidates could be vital for making successful placements.

Last month we talked about “The Art of Segmentation”. But once you are happy with your talent pool segments, how do you communicate with them? While there is no definitive “one size fits all” solution, here are 6 tips on communicating with your talent pool.

1. Permission based communications.

For the best results, ensure that candidates “opt-in” to receive your communications. Studies have shown that candidates who actively “opt-in” are far more engaged with content than if you simply assume candidates want to receive your communique.