Five minutes with: Sallie Barnett, HR Director at Joules

Sallie Barnett, HR Director at Joules, discusses how she maintains company values across an international organisation.   

How do you attract the best talent to the Midlands? Is there a bias towards London? 

As a business that is always growing (we recently opened our 100^th store and plan to open more this year), we are always on the lookout for people who are innovative, talented and motivated to take the brand to the next level. 

Joules was founded over 25 years ago in Market Harborough, Leicestershire, and has been based there ever since. Being a brand based outside of London, we do find that competition is fierce – although I think the same is true for businesses across the UK, regardless of what industry they’re in.