Why HR shouldn't pander to millennials

The issue of attracting and retaining millennials is a dominating hurdle for today’s HR function.

While many companies are implementing policies and programs aimed at engaging the younger generation of workers, others are falling behind as they fail to satisfy the social or digital needs of a young workforce.

In an article written for the Financial Times, Management Columnist Lucy Kellaway recalls an email she recently received from the Dean of Columbia’s School of Professional Studies titled “attracting millennials”.

“He has been pondering the question of why so many of the brightest twentysomethings quit their fancy jobs, and has come up with a three-pronged strategy to help companies hang on to them. It goes like this: motivate through learning, market your benefit, invest in HR,” she writes.