The CEO who pays his staff to sleep

A CEO who believes more sleep leads to booming profits is offering employees $500 a year to get some extra shut eye.

The Chairman and CEO of health company Aetna, Mark Bertolini, believes adequate rest is “really important” and started a program to encourage his employees to get more sleep.

"If they can prove they get 20 nights of sleep for seven hours or more in a row, we will give them $25 a night, up $500 a year," he told CNBC.

Employees can use data from health monitoring technology such as Fitbit in order to prove they are working on their sleep targets.