A CEO who believes more sleep leads to booming profits is offering employees $500 a year to get some extra shut eye.
The Chairman and CEO of health company Aetna, Mark Bertolini, believes adequate rest is “really important” and started a program to encourage his employees to get more sleep.
"If they can prove they get 20 nights of sleep for seven hours or more in a row, we will give them $25 a night, up $500 a year," he told CNBC.
Employees can use data from health monitoring technology such as Fitbit in order to prove they are working on their sleep targets.
“Being present in the workplace and making better decisions has a lot to do with our business fundamentals,” Bertolini said.
"You can't be prepared if you're half-asleep.”
However the concept of employers accessing their staff's health data has caused issues in the past, with some firms using big data to predict when their staff will fall sick or pregnant.
Meanwhile in the Netherlands, legislation has been introduced banning employers from accessing their staff's sleep data.