Study finds true cost of bad reputation on hiring

A bad employer brand will invariably diminish the potential talent pool available for a company.

Most potential candidates, whether they are jobseeking or not, would jump at the chance to work at Facebook or Google. However, what about Amazon with its “scary” HR? Or Sports Direct with its ‘culture of fear’?

To find out the monetary cost of these perceptions, the Harvard Business Review partnered with ICM Unlimited to conduct a survey among a nationally representative sample of 1,003 full-time professionals in the US.

With a candidate-driven market becoming the worldwide norm, employers have to work harder to appear appealing.