BrewDog’s appearance on the BBC Two reality recruitment show Who’s The Boss ended in “disaster” after the collaborative hiring process broke down halfway through the episode.
The show’s Tuesday episode ended quite awkwardly for the Scottish craft beer company. It started with a recruitment expert choosing three candidates for the role of Regional Area Manager. The applicants were then sent to the company’s head office to be assessed by BrewDog’s staff.
However, the collaborative hiring experiment quickly turned sour when Founder James Watt decided that none of the candidates were fit for the role. Instead, he offered them another role, which prompted two of the candidates to abandon their attempt to get a job at the beverage company. The third candidate, who was offered the role by default, eventually declined the offer too.
“Well. That was a bit of a disaster,” Watt wrote on Twitter after the show. “Being completely uncompromising when it comes to recruiting is great for a business. But bad for TV.”
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