Firms using big data to see when workers will get pregnant

Employers are attempting to cut healthcare costs by using big data to see when staff may fall ill, or even when they may get pregnant, The Wall Street Journal (WSJ) reports.

Even though US companies are not legally allowed to see detailed information about your health, even if they subsidise staff’s health insurance, a third party employed by them can see more.

Firms such as Walmart say they use these companies to allow their workforce to lead a healthier lifestyle while allowing them to use lower-cost care options where applicable.

Workers that are identified as having certain conditions will subsequently receive emails from the company in questions with tips, doctor recommendations or treatment options. WSJ notes that there is an opt-out option.