LinkedIn CEO attempts to boost staff morale after huge loss

LinkedIn CEO attempts to boost staff morale after huge loss

The CEO of LinkedIn has gone above and beyond in addressing the elephant in his meeting room, talking to his staff about the 40% drop in stock value reported after the business networking company announced their 2015 earnings earlier this month.

In a video posted by LinkedIn's Head of Communications Shannon Stubo, CEO Jeff Weiner addresses his staff and pleads for a maintaining of morale.

“We are the same company we were the day before our earnings announcement”, he said.

“You’re the same team you were … and most importantly we have the same mission, vision and sense of purpose in terms of our ability to create economic opportunity.

"None of that has changed.”

The positive move was applauded by Stubo, who said the move showed authenticity on behalf of Mr Weiner. 

“When something like this happens at a company, you can witness very extreme, and often negative, reactions from people like the CEO and CFO, who can get into a blame game and create a cycle of negativity," she said in a blog post.

"While I’ve been his communications partner for many years, and am therefore quite biased, I wanted to share this video as a great demonstration of how to lead through change and how to use transparency and authenticity as a way to connect to your employees to let them know what’s really going on."

Comments (5)

  • Giuseppe Milito
    Giuseppe Milito
    Fri, 19 Feb 2016 2:10am GMT
    What once was an interesting platform for professional networking has now become a place of less reasonable "don't" and "now you need to pay me".
    As a recruiter, I use LinkedIn Recruiter (for professionals) and, even if we pay a big price, the interaction with customer service is rather unidirectional, consisting in them telling us lots of things that we CANNOT do.
    Dear LinkedIn CEO, please look no further. Your new much stricter policy, attempting to squeeze as much as possible money from the "liberal crowd" of internet users has eventually backfired on your revenues.
    Any sensible person realizes that it is probably time to reverse, and quit the sad experiment of regimenting the use of LinkedIn, by subtracting, day after day, levels of freedom and flexibility to users.
    Food for thought?
  • Steve Playford
    Steve Playford
    Wed, 17 Feb 2016 2:38pm GMT
    Over the past couple of years we have spoken with a lot of their clients who are disillusioned by the fact that there is no real competitor to LI and that they have been facing spiralling charges to use services that are now woven into the fabric of their organisations. When people feel they are getting a bad deal it causes resentment and that isn't good in the long term for any business. I think they will come out of this stronger than ever if they rethink their strategies and get back to putting their user base first. If they build on engagement they will be able to sell more product advertising instead of relying on recruitment money.
  • Denis W Barnard
    Denis W Barnard
    Wed, 17 Feb 2016 1:48pm GMT
    Let's face it...i used to see who has been looking at my profile and now I'd have to pay. Degradation of service is the reverse of what should happen these days.

    I'd endorse the previous two comments.

    And another thing: I have a pile of people pending my acceptance that clearly don't exist - they occupy posts of responsibility but have no history. Any outfit claiming to offer a premium service that is incapable of filtering out this sort of rubbish doesn't deserve its corn.
  • Andrew
    Wed, 17 Feb 2016 12:59pm GMT
    This result is hardly surprising.

    Linkedin seems immune to its customers, there seems little real attempt to listen to their issues with the service.

    In all the time I have know it, I have never felt the company was the least bit interested in it's users.

    It will be interesting to see if the shock of losing so much market value will wake up the leadership to really make a diffeence.
  • Michael
    Wed, 17 Feb 2016 12:51pm GMT
    LinkedIn have over monetised and also over socialised, trying to make it like Facebook.

    Over complicating things, too many changes, paying ever higher prices for the same products and services and all the while reducing access for those who don't pay. Nothing wrong with charging for a service or innovating, just gone a bit too far in my opinion.

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