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Burger King has turned to the world of hip hop to train their workforce.
Snoop Dogg has collaborated with the fast food chain in a short, informative video that details food preparation for a new release. While this may at first appear a gimmick to boost Burger King's employer brand, it is actually much more than that.
The California musician’s unique, distinctive take on training shakes up the function, and is more likely to be retained by those who have taken part in the training.
