Lyrically innovative recruitment poem blurs line between hiring & art

Charlie Chaplin infamously mused “why should poetry have to make sense?”

Well, if the medium is being used to create an online recruitment film about the power of difference, it’s important that prospective candidates can at least decipher why a potential employer appeals to them.

Advertising company Bartle Bogle Hegarty’s (BBH) film is narrated by a poem that urges listeners to embrace their differences and strive to utilise these variances to keep going one step further than their comfort zone. It ends saying “black sheep wanted.”