Social media's impact on recruitment revealed

It seems like HR is turning to social media to create and distribute recruitment content…

A study by Southerly, titled ‘Recruitment Marketing Insights’, has found that 67% HR managers are creating and distributing recruitment content via social media, with a further 44% using social channels to communicate directly with candidates. 

Of those using social media for recruitment purposes, 73% use Facebook, 67% use LinkedIn and half use Twitter. Outside of this trio, 18% distribute recruitment-focused content on Instagram and five per cent use Snapchat.

The research also shed light on how effective recruitment marketing can have a positive impact on brand recognition, number and quality of applications as well as reducing time and cost per hire.