Apple's Senior VP Angela Ahrendts reveals their retention secret

Apple's Senior VP Angela Ahrendts reveals their retention secret

Apple’s retention rate is at an all-time high. 

Accordingly, Angela Ahrendts, Apple’s Senior Vice-President – Retail and Online Stores, has discussed why workers stay at the tech titan.

Speaking to Fast Company, she said retail stores “unite” and “collaborate” the workforce. Most importantly, everyone is treated the same.  

She went on to say: “We just ended the year with the highest retention rates we’ve ever had - 81%. And the feedback [from Apple Store employees is that it’s] because they feel connected. They feel like one Apple. They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that … the team took years to build. Somebody has to deliver it to the customer in a wonderful way.

“The thing I didn’t know before I came in—a month in, I told my husband, ‘I now know why this is one of the most successful companies on the planet: Because the culture is so strong. The pride, the protection, the values.’

“The company was built to change people’s lives. That foundation, that service mentality, that drive to continue to change lives - that is a core value in the company. And Tim Cook then has added this on - he says it’s also our responsibility to leave it better than we found it. So you have these two amazing pillars and a culture built around that. It’s the same in retail and in [our Cupertino, USA, headquarters]. That is the underlying mission, and how could you know that unless you’re inside? But it is deeper than you would ever imagine."

Ahrendts was the highest paid employee at Apple last year. To find out why, and to see how much she took home, click here


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Comments (1)

  • Danut Croitor
    Danut Croitor
    Tue, 2 Feb 2016 12:56pm GMT
    This is interesting.

    So if Apple implemented holacracy, it took years, and it works - this is important news.

    Change management was the main impediment for adopting newer technologies.

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