Apple's Senior VP Angela Ahrendts reveals their retention secret

Apple’s retention rate is at an all-time high. 

Accordingly, Angela Ahrendts, Apple’s Senior Vice-President – Retail and Online Stores, has discussed why workers stay at the tech titan.

Speaking to Fast Company, she said retail stores “unite” and “collaborate” the workforce. Most importantly, everyone is treated the same.  

She went on to say: “We just ended the year with the highest retention rates we’ve ever had - 81%. And the feedback [from Apple Store employees is that it’s] because they feel connected. They feel like one Apple. They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that … the team took years to build. Somebody has to deliver it to the customer in a wonderful way.