Corporate LinkedIn license? So what?

To many people social media research is looking through a number a profiles on LinkedIn.  There’s much more to social media than just LinkedIn.  Firstly to state the obvious, not everyone is on LinkedIn.  We endeavour to create a panoramic view of the talent landscape by using a diverse range of social media sources and then supplement this by telephone research in order to confirm that all the information is accurate, verified and thorough.

We step away from the conventional approaches to research.  We look outside the obvious search sites like LinkedIn and investigate a much wider range of social media platforms. These include Hootsuite, Twitter, Reddit, blogs, forums, press releases, conferences and company websites. 

Social media is a very powerful way for users to influence the thoughts and attitudes of others. People make powerful connections, link together with those that have mutual interests and interact with key influencers and opinion makers.