Careers Videos: Leading the way in 2016

As the power in the recruitment industry shifts increasingly towards candidates, many businesses are having to pull out all the stops to draw in the top talent. Sadly, many employers are still struggling to bring the best candidates on board. One such company encountering difficulties in their search for the right staff was TNS Global. Despite the company being world leaders in market research, its job postings simply weren’t attracting enough candidates.

Unlike other global corporations, TNS is not a consumer-facing company, and as a result, they don’t have a known brand to rely and capitalise on; meaning that promoting the company’s employer brand was vital. While part of the recruitment issue could be attributed to a huge increase in workload and a buoyant, flexible job market, the difficulties faced by TNS also highlight a much wider problem.