How to get senior managers excited about objectives

We all know that getting buy-in from senior managers is critical for the success of objective setting.  After all, if they don’t really care, why should anyone else?  Yet many of our clients come to us because despite frequent training initiatives, objectives are going nowhere among their leadership team.   

download your free case study here

What to do?  Well first of all it’s best to acknowledge straight away that yet another training programme isn’t going to make a lot of difference.  Most managers can understand the concept of SMART in about ten minutes, and they have been teaching it in schools for years.  It isn’t the concept that’s difficult, it’s the practical application – setting objectives is hard work if you start with a blank sheet of paper, and made worse if you and your team do expertise-led knowledge work which is hard to measure.

So here is a two-step process for you: