Scouting the Roadmap: How to evaluate recruitment technology

The “buying cycle”, prevalent in all levels of society, typically begins with a vague recognition of a need. A toddler for example, might recognise the need for a toy sports car - a high flying executive might recognise the need for a real one. The next stage in the cycle is the search for information. In both cases this is likely to involve a lot of pointing, screaming and crying. Alternatives will be evaluated (more pointing and screaming) and finally a purchase decision is made.

It’s called a ‘buying cycle’ because it tends to be repetitive. After the purchase is made the buyer will continue to evaluate the value received (often resulting in parents and executive alike crying into their bank statement).

When it comes to buying recruitment software, there are two subtle differences in the buying cycle. One is that it involves less crying and screaming; the other is that the cycle often starts somewhere between post-purchase evaluation and need recognition. At Eploy, we are often contacted by companies looking to improve their recruitment system, sometimes after being with their current provider for less than two years.