Why leaders should be wary of the 'dark side' of charm

Charismatic business leaders may inspire and create confidence in their companies, but executives must be wary of the potential risks of relying on their charm.

That is according to James Brook. He is the Co-Founder and Joint Managing Director at Strengths Partnership.

Brooks tells Executive Grapevine: “When used effectively and responsibly, charisma can be powerful in helping the leader mobilise people to support his or her vision and goals.”

Charismatic leaders can help companies attract new talent and to build strong relationships with shareholders, Brooks says.