Top tips on perfecting your employer brand

Attracting talent is not just about offering candidates interesting jobs. Having a great employer brand can be equally important according to one expert.

Simon Hughes is the Founder of the video interviewing software company Jobatar. He says that if you don’t have a good employer brand, then “you will not gain access to the best of your talent pool.”

He tells Recruitment Grapevine: “Poor branding turns candidates and customers off.”

And he is not alone. In September, Capita Resourcing’s new Workforce Horizons report revealed that companies looking to recruit millennials need to focus on both flexible working and employer branding.