The results surprised even us.
The statistics show a clear divide between the three most popular traffic sources (job boards, organic search and direct traffic) and the fringe channels. Social media provided the lowest number of unique candidates.
Things to consider
Conclusions
So what conclusions can we draw? That social media is not providing anywhere near the volume of candidates as job boards is clear. But when we ask 'why?' we begin to get the crux of the issue. It may be that investment in social media advertising is still relatively low compared to online job boards. It may also be that successful social recruitment, in all its subtleties, requires a vastly different strategy to other online channels.
More Top Resources
1. [Whitepaper] Facilitating Internal Mobility in Large Organisations
2. [eBook] Planning Your E-Recruitment Strategy
3. [eBook] Guide to Designing the Perfect Careers Site
4. [Brochure] Guide to Faster, Smarter Recruitment
5. [Datasheet] Dashboards for In House Recruiters