Brand engagement can improve staff motivation by 94%

Brand engagement can improve staff motivation by 94%

Internal brand engagement has been found to improve staff motivation by 94%, according to a recent study.

The report, commissioned by Involve, has found that though companies are spending more and more money on brand promotion, internal communication is often overlooked, much to businesses peril. With HR operating at the heart of employee satisfaction and development, Ben Kingsmill considers what human resources departments can do to help improve this pandemic.

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