Employer branding 'critical' to attract 'demanding' millennials

HR departments need to focus on employer branding and flexible working in order to attract millennials to come and work for them.

That is according to Capita Resourcing’s new Workforce Horizons report. 200 HR professionals were interviewed for the study which is yet to be published. Recruitment Grapevine has however been given an exlusive look at the results before the launch.

54% predicted that recruitment will become a huge challenge in the next decade, as 73% believed that employees are becoming more demanding. 94% believed that the companies need to engage with candidates before positions are even available.

Nicola McQueen, Managing Director at Capita Resourcing, urges HR professionals to ensure that their employer brands are attractive.