'From Babies With Love': The maternity package that helps orphans

A new humanitarian benefits programme has been launched in the UK, offering businesses the chance to give their employees maternity leave gifts, whilst supporting orphaned children around the world.

From Babies with Love provides expectant workers with a parcel containing organic baby clothes and gifts whilst promising to donate 100% of its profit to abandoned children. Speaking to HR Grapevine, Cecilia Crossley, Founder of From Babies with Love, explains how the innovative scheme links HR and Corporate Responsibility in a new and relevant way.

She says: "The story of our gifts, the story of the children, engages employees in a powerful way because it speaks to the emotions parents experience with their new baby, and communicates how much their employer values them. HR professionals can harness our simple and meaningful service to contribute to their engagement and retention goals. And at the same time as positively influencing staff, they can help thousands of vulnerable children all around the world.

"Its service demonstrates how businesses can act together to deliver HR goals and at the same time support social change that motivates us all."