How HR can help recruitment improve employee engagement

With an increased focus on staff benefits and incentives, the issue of employee engagement is at the top of many HR departments to do lists. In a recent interview with HR Grapevine, Howard Sloane, Group HR Director at Peel Ports, explained that by improving employee engagement, managers can actually increase productivity, staff morale and retention by up to 20%

Speaking to HR Grapevine, Bryan Adams, CEO and Founder of full-service digital marketing agency Ph. Creative, explains how improving recruitment strategies can lead to an all-round healthier and more engaged work environment.

“The most effective way to build a talent pool is to ensure you’re engaging with a community about what they are interested in,” claims Adams. “A candidate’s online perceptions of a business, via a website or social media page, are highly influential in determining an individual’s engagement with a company. Consequently, you must know and care about what these communities are interested in to sustain engagement. Transitioning someone from this community into your work environment results in a far greater chance of finding the candidate who makes a ‘good fit’.”

So, how can HR engage employees at work, from the application stages though to on boarding? Adams believes the key lies with a positive recruitment strategy, even if the outcome isn’t a hiring.