Worker pits O2 and Three against each other on Twitter - wins office pizza for the year

Dan May has won his office free pizza for the rest of the year after playing mobile networks O2 and Three against each other on Twitter.

As part of their ‘#waggytails’ campaign, O2 was offering free pizza for Twitter users that tweeted their office address. However, May’s tweet “@O2 Hungry #O2Priority customer requests pizza-related help” received no response.

Because of this, May tweeted again: “@O2 disappointed we received no pizza. Now thinking about joining @ThreeUK instead”. To this, rival Three responded with their own hashtag: “@dpmay @O2 We'll #makeitright Dan. Pizza & Ice-cream on the way.”

And they delivered on their promise. Soon enough May was gifted with four pizzas and four tubs of ice cream. May writes in a LinkedIn post detailing the events: “A man from Pizza Hut was stood in our foyer, loaded with pizza and ice cream, just as promised. There was even a representative from Three on the phone, wishing me enjoyment of my freshly delivered dinner - not that I usually need any external encouragement where pizza is involved.”

But O2 didn’t admit defeat.

They came back to May with: “We’d like to make your tail wag, how about free pizza for the rest of the year? Drop us a DM #waggytails”

The office worker then reconfirmed with O2’s tweeters to make sure it wasn’t a joke and has had it established via Direct Message (DM) that he will receive Dominos once a week until the end of the year.

The marketing feud was concluded by May’s tweet: “I started a pizza war between @O2 and @ThreeUK.” To which Three’s social media staff responded: “sorry, we just had to grab a pizza the action...we're here all week!”

May, who has 430 followers on Twitter, writes: “I do not have the greatest outreach on Twitter, yet I was treated like the only customer they had. In real-time. I felt like I was friends with these people, like they were sorting me out after a long Monday at work.”