3 Ways to Instantly Improve Your Recruitment Content

Over recent years marketing has changed. There has been a huge shift from advertising-led marketing that pitches a company’s products and services – to a content-led approach. A content marketing strategy aims to create and distribute valuable, relevant and consistent content to a well-defined target audience. In last months’ edition we talked about what culture content is and how this kind of content can help you to inspire the right candidates to apply for your jobs. In this month’s issue we’re discussing how to recruitment content can integrate with other types of content in order to create the immersive content strategy that we should be striving for.

If culture content is Luke Skywalker, then recruitment content is R2-D2

Odd analogy, perhaps. But consider this for a moment. Culture content is the inspiration; every kid (or adult…) wants to be a Jedi because Luke Skywalker convinced them of the righteousness of the Jedi culture. Yet none of the major events in the Star Wars franchise could’ve happened without R2-D2. 

In your careers site, it is the culture content that inspires and encourages candidates to apply, but it is the recruitment content that facilitates their application. Without the recruitment content, the process would fall flat on its face and Luke would never have received Leia’s message.

Right, that's enough Star Wars references.

Immersive e-Recruitment

Using advanced recruitment content techniques not only makes your recruitment team more efficient, it creates an immersive candidate experience. Some examples are: