The most direct recruitment advert ever

A global advertising company has entered their recruitment campaign into Cannes Lions International Festival for Creativity by masquerading it as an award.

Omnicom Agency, based in Santa Monica, titled their entry as “The Most Direct Recruitment Advert Ever”, detailing how 180LA is looking to hire a “badass creative director”. The video even calls on the judging panel to apply, including Luca Lorenzini and Erick Rosa, claiming that if they are on the judging panel at Cannes then they’re “definitely one of the best creative directors in the world".

Promoting the position within one of the "sexiest agencies" around, 180LA promises 120% increase in days of sunshine, hundreds of tweets from friends wanting to visit you and “thousands of free impressions of your feet in the sand”.

The end of the video, shot with a backdrop of a picturesque Californian pier, pans out stating: “By the way, that’s the view from your new office.”