The 5 Cs of Employer Branding and Recruitment

When it comes to recruiting, your employer brand plays a huge part in attracting the right people. According to a Glassdoor survey (2014), 94% of jobseekers are likely to apply to a job if the employer actively manages their employer brand, so it’s something worth thinking about.

Recruitment advertising now goes beyond posting a job ad and waiting for an influx of candidates. It requires an understanding of the market and identifying ways to use your brand to attract the best talent.

A brand is not tangible, it’s the way others feel about your company and how they view it. In recruitment, the employer brand is focused on your organisation being a great place to work (which should be in the mind of current employees as well as potential candidates).

With the above in mind, Webrecruit looks at the importance of the link between recruitment and the employer brand, with 5 top tips on how to enforce this relationship. We call it the 5 Cs of employer branding and recruitment.