Immerse your candidates with contextual careers content

Over recent years marketing has changed. There has been a huge shift from advertising-led marketing to a content-led approach. A content marketing strategy aims to create and distribute valuable, relevant and consistent content to a well-defined target audience. In this mini series, we’re discussing the different types of careers content and to use them in harmony to create an immersive candidate experience. In 2015 content is King. Good is the new average, engaging no longer brings home the bacon. Career content needs to immerse the candidate in a profound and personalised journey. In order to achieve this level of career content mastery, various types of content have to be in perfect harmony with one another. Take your company’s culture, for example. How can you use it as a recruitment marketing tool?

What is culture content?

At the highest level, culture content is the embodiment of your employer brand. It is everything you stand for as a company. Whether you’re a Frisbee-throwing start up, or a corporate juggernaut you need to attract the kind of candidates that share the same values and vision.
Some well documented and successful ways to communicate your company culture to potential future employees include: